UD Trailer Parts & Supply

Primary Platforms
Google Ads, Met Ads, and Amazon

About the Client
UD Trailer Parts & Supply is a trailer parts retailer wanting to get into ecommerce. Their brick-and-mortar store opened in 2023 in Ocala, FL.

The Problem
UD Trailer Parts & Supply had a nice retail location and did good business locally, but they knew they wanted to get online to reach more customers all over North America. They needed a website that could interact with their ERP (Enterprise Resource Planning) software and also serve as a sales tool to bring in new customers.

The Solution
I created an ecommerce website using WordPress and WooCommerce, which allowed me to connect the site to their ERP system. We started marketing the site nationally using both Google Performance Max, Shopping Ads and Meta Catalogs. We also promoted and sold products through Amazon. Ongoing A/B split testing continued to improve performance.