Primary Platforms
Google Ads (AdWords) and LinkedIn
About the Client
B-Scada developed SCADA (Supervisory Control and Data Acquisition) software for industrial automation and process control. They had developed a new product and wanted a way to expand their reach and bring in new leads.
The Problem
Their existing website was primarily a promotional site with info about their software products and basic means of contacting the sales team. I updated the site to have a more modern look and and give visitors a clear conversion path to get them into the sales funnel.
This included new landing pages with clear calls-to-action, quick and easy forms to allow users to request a free demo of the software, and also add them to our mailing lists. Competitor analysis and keyword research led to the creation of the company’s first PPC ad campaigns. Continuous A/B split testing and optimization of ads and landing pages led to continuously improved conversion rates and reduced CAC.
Success
Measurable Results Delivered
500%+
Increase in conversions over project lifetime
50%+
Decrease in cost-per-conversion over lifetime
“Rich has been a very valuable asset to our team. He works independently running all aspects of our marketing, online, print advertising, and web development. He is very dependable, and detail oriented. He takes his role and responsibilities very seriously. I would highly recommend Rich for employment.”
Ron DeSerranno
/
CEO, B-Scada, Inc.
★ ★ ★ ★ ★